All posts by Benjamin Ricci
Webinar alert: The do’s and don’ts of music marketing in 2022
Kick-off the year by building a solid strategy for your music or your label. This upcoming webinar will show you how the experts do it,...
Cover Story: Ricky Duran
The Voice’ Runner-Up Opens Up About Musical Inspirations and Future Career Path We recently worked with Ricky Duran on a series of videos with Elixir...
Maestro is BACK with 5 New Pedals
By leveraging its iconic past and leaning into an innovative future, Gibson–the iconic American instrument brand–has set the stage for the next era of sound...
How lalal.ai and AI Will Change The Way You Write, Record and Sample
We’ve seen numerous AI implementations come and go over the years, all promising amazing results, and ultimately yielding what can only be described as mild...
Shifting the Paradigm for Working Mothers in the Music Industry
I formed Mamas in Music (along with co-founder Mary Leay) to support and encourage other mums working in the music industry, while also raising little...
PreSonus Studio One 5.5 Update Delivers New Mastering Tools and More
PreSonus® has released Studio One® 5.5, a major update to its award-winning recording and production software (DAW). Studio One 5.5 adds improvements for production, performance,...
How to Set Up a Killer Interactive Session With Your Fans
Livestreams were a lifesaver for musicians and fans alike during the pandemic, approximating the live concert experience and allowing everyone to feel slightly more normal...
Build a Business, Not a Following
If small business owners in other lines of work took the same advice that has regularly been doled out to musicians, they’d never get anything...
10 Ways to Tune Up Your Music Business for 2022
Here are 10 ways to tune up your music business for the coming year. Make a commitment to focus on these every few weeks. No...
7 Simple Ideas to Market Your Music Online
Music marketing is difficult. It doesn’t matter how good your music is, without an audience it’s not going to go anywhere. There are many ways...
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