It’s not Spotify, it’s not Amazon, and it’s not Apple. It’s not web3 and it doesn’t run on a...
Music Promotion
Learn how to promote, market, sell and distribute music.
Get Schooled at the ASCAP Experience
Learn new skills & career-boosting tips from the pros Just wanted to share some exciting news...
The Myth of Fanbase Building
There is a disturbing trend I am seeing on YouTube and TikTok where the majority of music...
Vault.fan – Simplifying NFTs for Music Superfans
NFTs! Web3! Blockchain! You’ve heard about them, your fans are into it, but you have been stuck in the studio working on this damn album and have very little time to really jump in. You don’t want...
Webinar Spotlight: How To Get YouTube Views and Grow Your Career
Learn how the industry’s foremost digital experts use YouTube and data to effectively grow a musician’s career. The music research and analytics platform Viberate will be hosting a free online panel...
Goodbye Genres, Hello TikTok (and Other Trends to Watch)
Viberate’s music industry report examines 2021 and lays out expectations for 2022. Did you know that the top 1% of artists rule the social media and music channels? That’s just one of the findings...
How Leveraging Old Music Can Save New Music
If you follow the music industry discussion at all, I’m sure you saw the article by Ted Gioia “Is Old Music Killing New Music?,” or at least the discussion about it. If you are putting new music...
Webinar alert: The do’s and don’ts of music marketing in 2022
Kick-off the year by building a solid strategy for your music or your label. This upcoming webinar will show you how the experts do it, and how you can apply data insights for more effective work....
How to Set Up a Killer Interactive Session With Your Fans
Livestreams were a lifesaver for musicians and fans alike during the pandemic, approximating the live concert experience and allowing everyone to feel slightly more normal in an abnormal time. That...
7 Simple Ideas to Market Your Music Online
Music marketing is difficult. It doesn't matter how good your music is, without an audience it's not going to go anywhere. There are many ways to promote your music online, but there are also some...
How to Tap into the Micro-Influencer Community to Maximize Social Reach
Catching up With Preffy founder Charlie Davis We’ve been writing about how important TikTok can be for your music marketing efforts and I have seen some of you killing it on there as I power scroll...
How to Make a Professional EPK for Musicians
So, you’re making your first musician website. Or you’re trying to, and you’ve stumbled on the words EPK along the way. You might be wondering what those three capital letters mean. An EPK is an...
I’m the Head of a Major Media Company: This is How I Manage My Side-Hustle
I first started working with Trevor Christensen — better known as DJ/producer Said The Sky — in 2014, when I was a college student at the University of North Florida. Back then, I had been working...