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Goodbye Genres, Hello TikTok (and Other Trends to Watch)

Goodbye Genres, Hello TikTok (and Other Trends to Watch)

by Performer Magazine | Mar 2, 2022 | Music Promotion

Viberate’s music industry report examines 2021 and lays out expectations for 2022. Did you know that the top 1% of artists rule the social media and music channels? That’s just one of the findings in Viberate’s annual “State of Music” address. The music research and...
How Leveraging Old Music Can Save New Music

How Leveraging Old Music Can Save New Music

by Michael St. James | Feb 28, 2022 | Music Licensing, Music Promotion

If you follow the music industry discussion at all, I’m sure you saw the article by Ted Gioia “Is Old Music Killing New Music?,” or at least the discussion about it.  If you are putting new music out on streamers, this is an important topic for you to understand not...
10 Ways to Tune Up Your Music Business for 2022

10 Ways to Tune Up Your Music Business for 2022

by Benjamin Ricci | Jan 7, 2022 | Music Licensing

Here are 10 ways to tune up your music business for the coming year. Make a commitment to focus on these every few weeks. No need to overwhelm yourself, just make progress. Refresh Your Profiles You finally nailed a bio section and put it up years ago. It’s time to...
7 Simple Ideas to Market Your Music Online

7 Simple Ideas to Market Your Music Online

by Charles Vallena | Jan 6, 2022 | Music Promotion

Music marketing is difficult. It doesn’t matter how good your music is, without an audience it’s not going to go anywhere. There are many ways to promote your music online, but there are also some unconventional strategies you can use too! This article...
How to Tap into the Micro-Influencer Community to Maximize Social Reach

How to Tap into the Micro-Influencer Community to Maximize Social Reach

by Michael St. James | Nov 19, 2021 | Music Promotion

Catching up With Preffy founder Charlie Davis We’ve been writing about how important TikTok can be for your music marketing efforts and I have seen some of you killing it on there as I power scroll for hours on end.  It’s addictive for sure, and there are over a...
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