The Myth of Fanbase Building

The Myth of Fanbase Building

There is a disturbing trend I am seeing on YouTube and TikTok where the majority of music marketing gurus are telling indie artists to “stop chasing streams” and focus on building a dedicated fanbase. They say that tripping the algorithm for Discover Weekly or...
REVIEW: Positive Grid Spark Mini

REVIEW: Positive Grid Spark Mini

Cramming every possible option and configuration for every possible situation is a recipe for failure. However, Positive Grid has somehow made a unique and practical small format amp that’s option-laden for practicing, recording, playing live and doing videos. The...