Music Promotion

8 Ways to Build and Strengthen Your Band's Brand

For a band to be successful, it must ultimately create its own brand, which presents its musical story both tangibly and intangibly. Your brand applies to every aspect of the band’s activities, including visuals, sound, and presentation. Anything from its logo, website, and photos, to its recordings, performances, and merchandise counts. Even your silly social media posts, […]Read More »

11 Ways Recording Artists Can Use Twitter To Gain And Retain Followers

1. Tweet your expertise by utilizing hashtags such as #ArtistTip, #MusicMarketing, #PromoTip, #MarketingTip, etc. This is where you can get creative. The recording process is tiring. You probably learned something during the recording process that you can share with other artists (other artists can be your fans!).   2. Establish a hashtag for your album […]Read More »

5 Key Elements of a Comprehensive Social Media Strategy

If you’ve been keeping up with the  blog lately, you already know that a strong online presence as a musician is crucial for gaining fans and exposure. Utilizing a smart social media strategy will help your band stand out, especially if you’re updating your pages regularly and connecting with your fans. With the various social networking sites out […]Read More »

CD Baby Launches CD Baby Free

CD Baby, the world’s largest distributor of independent music, is changing the game for musicians. Yesterday they unveiled CD Baby Free. Artists will no longer need to pay a one-time sign-up fee to join CD Baby. They’ll be able to enjoy complete digital sales from the CD Baby store, as well as use many of the […]Read More »

5 Effective Ways to Maintain Press Relationships After Your First Review

For an independent musician, scoring coverage in a media outlet may seem like the well-earned reward in a long cycle of pitching and waiting, good fortune, or a combination of both. But with the right mindset, it’s actually just the start of a potentially long-term professional connection. Some bands hire publicists to develop and maintain their relationships with the […]Read More »

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