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Music Promotion

Graveyard Orbit Walks Us Through Preparations For The Austin Cassette Festival 

[Editor’s note – this article was originally published at http://www.unrecorded.mu/features/cassette-club-june-edition. It has been republished here with permission of the author.]   How do you bring a subculture off of the Internet and into real life? That’s the question that gave birth to this year’s first annual Austin Cassette Fest. Since starting a record label last […]Read More »

What It Takes To Operate a Cassette-Based Record Label in 2015

Curious Possibilities: The Ins and Outs of Running a Tape Label in 2015 WHY ON EARTH WOULD I DO THIS? When I consider the decisions I’ve made in my life, I often think of that playful hypothetical question: “What would you do if you had X amount of dollars?” A few years ago, the online […]Read More »

The Hiss is Back: The Growing Resurgence of Cassette Culture

Why Your Band Should Consider This Cost-Saving Merch Opportunity As a child of the ’90s, I’m just barely old enough to feel nostalgic about cassettes. My first album was a tape of the Austin Powers soundtrack (actually a pretty decent collection of ’60s acid rock), and a few years after that, I can remember dubbing […]Read More »

7 Reasons Your Band Should Release Music on Cassette

The Argument for Tapes: Why Your Band Should Release Your Music on Cassette  If you are an indie musician or label there’s a good chance you’re interested in making physical product of your recordings.  Although CDs and vinyl are positioned as the standard for physical media, and certainly valid depending on your audience, demographic, and/or […]Read More »

How to Price Your Band Merch: A Simple 4-Step Guide

Setting prices for your T-shirts, vinyl, seven-inches, and even buttons is not unlike designating a price for any other retail good. You’ve got to consider not only the cost of the product, but also how much people might be willing to drop for it. It’s actually a little more complicated than that in the greater […]Read More »

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