Music Business

4 Tips for Creating Shareable, Watchable Video Content

These days on the internet, it’s all about content. Companies pay big bucks to people who craft everything from blogs to tweets and Facebook posts; forward-thinking brands even shell out thousands for Vine videos and fun Instagram photos. Having interesting, relevant, and most importantly, shareable content is key these days – the more you have, the more eyeballs go to your site, your […]Read More »

How to Increase the Reach of Your Music

Clients on board of Symphonic Distribution have a lot of offerings, but above all, they have choice. Our clients can choose when they want to deliver their content and where they want to deliver it. That choice is not easily found with our competitors, as some won’t even let clients have a direct account on […]Read More »

7 Powerful Facebook Features That Bands Overlook

Every band knows having a Facebook page is essential to reach new fans and have a healthy online social presence. For many, their Facebook page even replaces an official website. Beyond the lure of accumulating likes, the platform can be a powerful tool if you make it work for you. Here are seven oft-ignored features that bands need […]Read More »

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Audio-Technica Blog

Pledge Music Interview: Funding Advice

  Performer recently had an opportunity to chat with Pledge Music founder Benji Rogers, to discuss his company’s efforts assisting independent musicians in reaching their funding goals.   How did Pledge Music get started? I’m CEO and also the first musician to use it. In fact we tried the system on my own EP.  I […]Read More »

Legal Pad: Creativity For Sale

For better or worse, a record deal consists of a handful of certainties.  One such certainty is that your label, whether major or indie, will own the sound recordings created under your deal.  But can a label own your music’s copyright?  In most instances, the answer is “no,” but this is not always the case.  […]Read More »

The Rebirth of the Cassette

  Upon first hearing buzz about mixtapes and The Walkman, many would grow nostalgic with images of something central to their youth, although some of those images may involve twirling a pen around the inner spool of the cassette to realign the tape. The more desired memories involve recording “tape letters” and splicing together clips […]Read More »

DIY: Step-by-Step Guide to Screen Printing

Spending too much on promo items for your band? You want the freedom to focus on your band without going broke in the process. Well, here’s a way to kill two birds with one proverbial stone; start making your own merch. Many bands go through the Sticker Guy for stickers or Disc Makers for their […]Read More »

Confessions From the Diary of a Road Musician

NASA requires their astronauts to undergo intensive psychological testing before shooting them into space. After all, they’ll be stuffed in a cramped vessel with no way off, and co-workers they can’t escape. Road bands, however, do not require such testing. I have been advocating psych evaluations for road musicians for years, but I’m not holding […]Read More »

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