Music Business

Why Twitter Should Not Be the New Press Release

Twitter is a critically important social media tool for every band. If you’re not using it, you’re missing out. Twitter is fast, efficient, and gets the point across in 140-character transmissions. It cuts through the digital ether, and God knows we’re all wading in that. It’s the very epitome of less is more. But even though it’s a direct connection with your fans and the media, […]Read More »

Taylor Swift, Spotify and the Musical Food Chain Myth

I cannot tell you how happy I am that the conversation about Taylor Swift and Spotify is happening. Maybe people will start listening to what independent artists like me and my peers have been saying for years now. A little background for those who don’t know me: I’ve been an indie musician by choice for […]Read More »

How to Pitch Your Band When You Can't Afford PR

As my recent “Ask a Publicist” article explained, having a publicist is an essential tool for your band’s growth and success. But not every band can afford the spend, depending on where they are in their development. So if you’re not signed to a label with in-house PR, relax. You are not S.O.L. There are ways to do your own PR […]Read More »

Older Entries »
default_logo

Audio-Technica Blog

Pledge Music Interview: Funding Advice

  Performer recently had an opportunity to chat with Pledge Music founder Benji Rogers, to discuss his company’s efforts assisting independent musicians in reaching their funding goals.   How did Pledge Music get started? I’m CEO and also the first musician to use it. In fact we tried the system on my own EP.  I […]Read More »

Legal Pad: Creativity For Sale

For better or worse, a record deal consists of a handful of certainties.  One such certainty is that your label, whether major or indie, will own the sound recordings created under your deal.  But can a label own your music’s copyright?  In most instances, the answer is “no,” but this is not always the case.  […]Read More »

The Rebirth of the Cassette

  Upon first hearing buzz about mixtapes and The Walkman, many would grow nostalgic with images of something central to their youth, although some of those images may involve twirling a pen around the inner spool of the cassette to realign the tape. The more desired memories involve recording “tape letters” and splicing together clips […]Read More »

DIY: Step-by-Step Guide to Screen Printing

Spending too much on promo items for your band? You want the freedom to focus on your band without going broke in the process. Well, here’s a way to kill two birds with one proverbial stone; start making your own merch. Many bands go through the Sticker Guy for stickers or Disc Makers for their […]Read More »

Confessions From the Diary of a Road Musician

NASA requires their astronauts to undergo intensive psychological testing before shooting them into space. After all, they’ll be stuffed in a cramped vessel with no way off, and co-workers they can’t escape. Road bands, however, do not require such testing. I have been advocating psych evaluations for road musicians for years, but I’m not holding […]Read More »

Older Entries »