Music Business

The 7 Biggest Challenges DIY Musicians Face – And How to Conquer Them

A DIY musician not only creates and plays music for the love of it, but also masters the nuts and bolts of business management with the goal to share their music and, eventually, “go pro.” Usually, one goes into the business with a burning desire to play music, not to managesocial media accounts, organize shows and tours, build a […]Read More »

8 Ways to Build and Strengthen Your Band's Brand

For a band to be successful, it must ultimately create its own brand, which presents its musical story both tangibly and intangibly. Your brand applies to every aspect of the band’s activities, including visuals, sound, and presentation. Anything from its logo, website, and photos, to its recordings, performances, and merchandise counts. Even your silly social media posts, […]Read More »

11 Ways Recording Artists Can Use Twitter To Gain And Retain Followers

1. Tweet your expertise by utilizing hashtags such as #ArtistTip, #MusicMarketing, #PromoTip, #MarketingTip, etc. This is where you can get creative. The recording process is tiring. You probably learned something during the recording process that you can share with other artists (other artists can be your fans!).   2. Establish a hashtag for your album […]Read More »

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Audio-Technica Blog

Pledge Music Interview: Funding Advice

  Performer recently had an opportunity to chat with Pledge Music founder Benji Rogers, to discuss his company’s efforts assisting independent musicians in reaching their funding goals.   How did Pledge Music get started? I’m CEO and also the first musician to use it. In fact we tried the system on my own EP.  I […]Read More »

Legal Pad: Creativity For Sale

For better or worse, a record deal consists of a handful of certainties.  One such certainty is that your label, whether major or indie, will own the sound recordings created under your deal.  But can a label own your music’s copyright?  In most instances, the answer is “no,” but this is not always the case.  […]Read More »

The Rebirth of the Cassette

  Upon first hearing buzz about mixtapes and The Walkman, many would grow nostalgic with images of something central to their youth, although some of those images may involve twirling a pen around the inner spool of the cassette to realign the tape. The more desired memories involve recording “tape letters” and splicing together clips […]Read More »

DIY: Step-by-Step Guide to Screen Printing

Spending too much on promo items for your band? You want the freedom to focus on your band without going broke in the process. Well, here’s a way to kill two birds with one proverbial stone; start making your own merch. Many bands go through the Sticker Guy for stickers or Disc Makers for their […]Read More »

Confessions From the Diary of a Road Musician

NASA requires their astronauts to undergo intensive psychological testing before shooting them into space. After all, they’ll be stuffed in a cramped vessel with no way off, and co-workers they can’t escape. Road bands, however, do not require such testing. I have been advocating psych evaluations for road musicians for years, but I’m not holding […]Read More »

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