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Music Business

4 Tools Under $20 a Month You Can Use to Run Your PR Campaign

Two universal themes almost every band faces are not enough time and not enough money. You want to take your band to the next level, but it may seem like there’s a road block at every turn. If you’re a band with a limited budget who can’t yet afford to hire a publicist or other members of your […]Read More »

6 Types of Music Promotion You Might Be Overlooking

This article was originally published at Sonicbids.com. It has been reposted here with permission. You’ve probably been told a million times by now that internet marketing (i.e., social networking,posting videos, getting reviews on blogs) is one of the most convenient and low-cost methods of promotion today. But it’s also a highly competitive space, filled to the brim […]Read More »

20 Ways to Better Promote College Gigs

What is the secret to being successful in the college entertainment market?  Here we provide tips and tricks of how to assure that you are playing to a full house, and that your name is spread positively to potential repeat business, or better, recommendations!  KNOW YOUR ROLE There is clearly one large mistake that many […]Read More »

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Audio-Technica Blog

Pledge Music Interview: Funding Advice

  Performer recently had an opportunity to chat with Pledge Music founder Benji Rogers, to discuss his company’s efforts assisting independent musicians in reaching their funding goals.   How did Pledge Music get started? I’m CEO and also the first musician to use it. In fact we tried the system on my own EP.  I […]Read More »

Legal Pad: Creativity For Sale

For better or worse, a record deal consists of a handful of certainties.  One such certainty is that your label, whether major or indie, will own the sound recordings created under your deal.  But can a label own your music’s copyright?  In most instances, the answer is “no,” but this is not always the case.  […]Read More »

The Rebirth of the Cassette

  Upon first hearing buzz about mixtapes and The Walkman, many would grow nostalgic with images of something central to their youth, although some of those images may involve twirling a pen around the inner spool of the cassette to realign the tape. The more desired memories involve recording “tape letters” and splicing together clips […]Read More »

Confessions From the Diary of a Road Musician

NASA requires their astronauts to undergo intensive psychological testing before shooting them into space. After all, they’ll be stuffed in a cramped vessel with no way off, and co-workers they can’t escape. Road bands, however, do not require such testing. I have been advocating psych evaluations for road musicians for years, but I’m not holding […]Read More »

Legal Pad: Guide to Selling Your Music Online

Digital Down Low WITH PHYSICAL ALBUM SALES DECLINING in 2009 for the eighth time in nine years, the writing has been on the wall for nearly a decade.  And if the future of music lies in digital downloads, iTunes and its behemoth 70 percent digital music market is clearly the place to be.  For indie […]Read More »

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