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Music Business

3 of the Most Creative Ways Bands Distribute Download Codes

There seems to be a divide between physical merchandise: from CDs, tapes, and records to T-shirts, other branded items, and digital downloads. The latter is criticized by record collectors and other purists for not existing physically, robbing some of mementos from their fandom. But what if bands paired digital music access with tangible merchandise, other than […]Read More »

4 Creative YouTube Video Ideas for Bands on a Budget

YouTube accounts for nearly a fifth of all internet traffic, and you can be sure that a lot of music consumption comes from the platform, too. It’s commonplace for record labels to upload an audio-only video for YouTube when they do a release, or ensure that they promote an album via YouTube, because it’s such an integral part […]Read More »

A Quick Guide to YouTube Advertising for Musicians

Today’s society loves a good visual, so music videos, live performances, and even lyric videos are becoming huge components in a musician’s tool kit. Plenty of fans stumble upon new music from YouTube – in fact, it’s the number one way that teens today discover music – and many artists use the platform for bonus content, sneak […]Read More »

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Audio-Technica Blog

Pledge Music Interview: Funding Advice

  Performer recently had an opportunity to chat with Pledge Music founder Benji Rogers, to discuss his company’s efforts assisting independent musicians in reaching their funding goals.   How did Pledge Music get started? I’m CEO and also the first musician to use it. In fact we tried the system on my own EP.  I […]Read More »

Legal Pad: Creativity For Sale

For better or worse, a record deal consists of a handful of certainties.  One such certainty is that your label, whether major or indie, will own the sound recordings created under your deal.  But can a label own your music’s copyright?  In most instances, the answer is “no,” but this is not always the case.  […]Read More »

The Rebirth of the Cassette

  Upon first hearing buzz about mixtapes and The Walkman, many would grow nostalgic with images of something central to their youth, although some of those images may involve twirling a pen around the inner spool of the cassette to realign the tape. The more desired memories involve recording “tape letters” and splicing together clips […]Read More »

Confessions From the Diary of a Road Musician

NASA requires their astronauts to undergo intensive psychological testing before shooting them into space. After all, they’ll be stuffed in a cramped vessel with no way off, and co-workers they can’t escape. Road bands, however, do not require such testing. I have been advocating psych evaluations for road musicians for years, but I’m not holding […]Read More »

Legal Pad: Guide to Selling Your Music Online

Digital Down Low WITH PHYSICAL ALBUM SALES DECLINING in 2009 for the eighth time in nine years, the writing has been on the wall for nearly a decade.  And if the future of music lies in digital downloads, iTunes and its behemoth 70 percent digital music market is clearly the place to be.  For indie […]Read More »

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