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Music Business

How Much Should a Music PR Campaign Cost?

This article originally appeared on Sonicbids.com. It has been republished here with permission.  Good PR isn’t cheap. Nor is it free. If you can’t afford a legit PR campaign, then chances are you might not be ready for it… but at the same time, it’s also extremely difficult to elevate yourself or your band without some […]Read More »

3 Things Every Indie Artist Should Learn From Nielsen’s 2014 Music Industry Report

You’ve heard it from everyone from Bob Lefsetz to David Byrne: the music industry is dying. At first glance, Nieslen’s annual music industry report seems to back up this sentiment. The report, a summary of the data the company compiled on U.S. music consumption over the past year, finds the major development for the industry […]Read More »

7 Reasons Why Your Band's PR Campaign Didn't Work

I’ve already discussed the not-always-obvious signs your PR campaign worked, and how its success is not measured in clips or record sales, but in conversations, buzz, social media growth, name recognition, a press kit, and further development. A PR campaign is critical, but it may not always yield the results you think you were looking for. That doesn’t mean it was a failure, that […]Read More »

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Audio-Technica Blog

Pledge Music Interview: Funding Advice

  Performer recently had an opportunity to chat with Pledge Music founder Benji Rogers, to discuss his company’s efforts assisting independent musicians in reaching their funding goals.   How did Pledge Music get started? I’m CEO and also the first musician to use it. In fact we tried the system on my own EP.  I […]Read More »

Legal Pad: Creativity For Sale

For better or worse, a record deal consists of a handful of certainties.  One such certainty is that your label, whether major or indie, will own the sound recordings created under your deal.  But can a label own your music’s copyright?  In most instances, the answer is “no,” but this is not always the case.  […]Read More »

The Rebirth of the Cassette

  Upon first hearing buzz about mixtapes and The Walkman, many would grow nostalgic with images of something central to their youth, although some of those images may involve twirling a pen around the inner spool of the cassette to realign the tape. The more desired memories involve recording “tape letters” and splicing together clips […]Read More »

Confessions From the Diary of a Road Musician

NASA requires their astronauts to undergo intensive psychological testing before shooting them into space. After all, they’ll be stuffed in a cramped vessel with no way off, and co-workers they can’t escape. Road bands, however, do not require such testing. I have been advocating psych evaluations for road musicians for years, but I’m not holding […]Read More »

Legal Pad: Guide to Selling Your Music Online

Digital Down Low WITH PHYSICAL ALBUM SALES DECLINING in 2009 for the eighth time in nine years, the writing has been on the wall for nearly a decade.  And if the future of music lies in digital downloads, iTunes and its behemoth 70 percent digital music market is clearly the place to be.  For indie […]Read More »

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