As a music journalist, I receive a plethora of emails from artists pitching themselves hoping for a feature. One major issue I’ve seen with these...
If you are online at all, it’s hard to miss the breathlessness with which every new app is promoted. “It’s the Uber of Fitbit, with...
As a publicist with my own PR agency, I’m solicited daily...
Setting prices for your T-shirts, vinyl, seven-inches, and even buttons is not unlike designating a price for any other retail good. You’ve got to consider...
There seems to be a divide between physical merchandise: from CDs, tapes, and records to T-shirts, other branded items, and digital downloads. The latter is...
YouTube accounts for nearly a fifth of all internet traffic, and you can be sure that a lot of music consumption comes from the platform, too. It’s commonplace...
This article originally appeared on Sonicbids.com. It has been republished here with permission. Good PR isn’t cheap. Nor is it free. If you can’t afford a...
I’ve already discussed the not-always-obvious signs your PR campaign worked, and how its success is not measured in clips or record sales, but in conversations, buzz, social media growth,...
Not all bands can afford to commission a graphic designer, and some lack the connections to link up with a rising artist who will work for trade...
A career in the music business can be one of the toughest, most frustrating paths to take, especially if you’re a musician whose dream is to top the...