by Benjamin Ricci | Jan 4, 2017 | Interviews and Features
When we last caught up with Rob Chapman [see December 2014 cover story], the guitarist was in the midst of signing a major European distribution deal with Thomann for his line of Chapman Guitars, and had basically revolutionized the way we thought about guitar design.... 
by Michelle Lou | Aug 5, 2015 | Music Promotion
You might be surprised by this, but the half-life of a YouTube video is only six days! This means that, on average, a YouTube video will have received 50 percent of its views in the first six days on the site. After 20 days, that video will have gotten 75 percent of... by Tyler Allen | Apr 15, 2015 | Music Promotion
YouTube accounts for nearly a fifth of all internet traffic, and you can be sure that a lot of music consumption comes from the platform, too. It’s commonplace for record labels to upload an audio-only video for YouTube when they do a release, or ensure that... by Tyler Allen | Apr 8, 2015 | Music Promotion
Today’s society loves a good visual, so music videos, live performances, and even lyric videos are becoming huge components in a musician’s tool kit. Plenty of fans stumble upon new music from YouTube – in fact, it’s the number one way that teens... 
by Benjamin Ricci | Dec 2, 2014 | Interviews and Features
Sure, Rob Chapman is an excellent guitar player. If you have even a passing interest in the instrument, you’ve likely seen him (along with “Captain” Lee Anderton of Anderton’s Music Company in the UK) review countless products through their thoroughly entertaining and...