- Band Management
- Home Recording
- Live Sound
- Best Instruments
- New Music & Video
As with any business, your products and services (whether they be your recordings, tours, merch, or anything else) are the stars of the show. They generate revenue and keep your music career afloat. This is why it’s so important to push the boundaries of innovation and creativity and find a variety of ways to satisfy your audience and make sales.
Take a song, for instance. It can be recorded and simply released as a single, but that’s not all.
The same concept can be applied to your music lesson business (offered at home, on DVD, in an instructional book, in a master class clinic, streaming live online, etc.) or to any other product or service. The point is that with a little creativity, one product can be turned into a variety of extensions. This doesn’t necessarily mean that the more products you offer, the better – in fact, that could actually create confusion for your fans. Rather, if you can keep the juices of creativity and innovation always flowing by being open-minded and observing what’s around you at all times, you can better satisfy the needs of your fans and serve others you may not be reaching currently with quality offerings. That’s how you can generate even more income for your music career.
Just remember that if you take your music career seriously, it’s a business – and the purpose of a business is to make a healthy profit. If it’s not profitable, it’s not a business – it’s just a hobby. Bobby Borg is the author of Music Marketing For The DIY Musician: Creating and Executing a Plan of Attack On A Limited Budget(September 2014). Find the book on Hal Leonard’s website under “Trade Books” or on Amazon. Signed copies with a special offer are also available at bobbyborg.com.*
This article originally appeared on Sonicbids.com – it has been republished here with permission.