Music Industry Execs Partner to Launch Marketing and Sync Licensing Platform Splother

Nashville, TN – April 6, 2011 – Publishing executives Dave Durocher and Steve Toland, along with branding and marketing executive Jason Collins, announce today a partnership in founding Splother, a speed to market concept that allows full access to musicians and artists by “click to pay” sync licensing and product marketing. Splother’s content, carefully selected by top music and product industry executives, provides a gateway to a varied roster of artists providing their music and images for film, television, advertising, video games and virtually any other media or brand identity that incorporates sound. Splother’s mission is to create the perfect match for bands and brands.

Splother’s uniquely simple “click to pay” licensing gives independent artists exclusive opportunities to monetize their songs and magnify their brand to music supervisors, brand managers, advertisers, and other professional marketing and promotional efforts. In a time when music licensors need to meet their needs in a quick and cost efficient manner, Splother provides the perfect platform.

“We are taking an old, time consuming transaction and reducing it to it’s simplest and most time effective form. Our formula is unique to anything that is out there at the moment and could potentially revolutionize the way this type of business is done.” – Dave Durocher, Co-Founder of Splother

Unique to Splother is the cutting-edge interface of Splother’s Showcase and brilliantly designed Artist Pages, which allow music supervisors and brand managers to discover exceptional music that can be licensed in a matter of seconds with Splother’s peerless “click to pay” system.

Splother launches April 15, 2011.

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