Sponsor a track on our annual end-of-year Mixtape (yes, an actual cassette!)
Looking for a cool way to engage current artists as your company pushes its latest product releases for the holiday sales season? In need of a low-effort, turnkey campaign?
Well then, there’s no better promotion to be a part of than Performer’s annual Mixtape. We are currently looking to secure the last few sponsored slots for this exciting project, with an expected release date during the third week of November, 2024.
HERE IS WHAT YOU GET
Your Brand Sponsors a Track on the Mixtape (400 Copies)
We will send one of your new products to a dynamic emerging artist, which they’ll use to record an exclusive track for our annual mixtape.
Your company logo and link will appear in the mixtape’s liner notes and your brand name and model name will appear under the track you’re sponsoring. Our annual mixtapes have been a huge success for all of our past sponsors.
Your Product Will Be Featured in a Behind-The-Scenes Video
Each sponsored track on the mixtape will have a corresponding behind-the-scenes video that we’ll film as the artist uses your product on a new recording, and which will appear in our companion video compilation to complement the tape’s promotion. Your brand’s logo will appear on-screen and in the credits, as well as in the video description on YouTube, along with relevant links to your website and/or social media.
The video will be promoted across Performer’s YouTube channel and social media pages, and will be amplified through further social sharing by each participating artist. Minimum guaranteed video views: 50,000
Buyer’s Guide Inclusion
Artist quotes/testimonials from the mixtape recordings will also be used as part of our end-of-year buyer’s guide along with photos from their sessions, to be published on performermag.com during the Holiday 2024 Shopping Season.
Additional Social Media Promotion (min. 6 posts)
The annual mixtape project will be promoted at a minimum 6 times across all of Performer’s social platforms during the holiday sales season (BLACK FRIDAY 2024 THROUGH CHRISTMAS 2024), and will be further promoted by each participating artist across their owned channels.
Physical Copies, Digital Sampler + Distribution
Yes, this is an actual, physical cassette (Type 1 tapes in clear cases, with full color fold-out custom artwork).
Performer will duplicate, create artwork for and ship a minimum 400 copies of the mixtape for promotional usage. Copies will be provided to the participating artists as a social giveaway item to their fans, to Performer for promotional purposes as well as to each sponsor for their own promotional usage (giveaways, tradeshow swag, etc).
We will also host a digital version of the mixtape on our Bandcamp page for those who want to hear the music but can’t get a copy of the limited-run tape. All sponsor information will be included in the digital liner notes, as well.
This is a Turnkey Project
If your company is looking for a cool, engaging promotion this holiday sales season, but don’t have the bandwidth, resources or desire to take on the heavy lifting, let Performer execute this entire campaign for you from start to finish.
Your only requirements are to ship us a product you’d like featured and used for the mixtape, provide a hi-res company logo for sponsorship materials, and let us know where to ship your copies of the cassette.
That’s it — we take care of everything else so you look good without breaking a sweat.
SINGLE TRACK SPONSORSHIP COST
Total cost to sponsor a track on Performer’s annual Mixtape, including everything outlined above, is $1495 USD (per track, plus the product used in recording.)
TITLE SPONSOR COST
Total cost to be featured as the Title Sponsor of the project, including everything outlined above PLUS logo on the front cover of the cassette artwork, logo printed on the cassette shell and title sponsor placement on all associated advertising is $2995 USD (plus the product used in recording.)
Commitment Timeframe
We are looking to secure all sponsors no later than October 15, 2024.
Release Date:
The project is slated for release to coincide with the kick-off the 2024 Holiday Shopping Season, around the third week of November 2024 (aka “Black Friday”)
Deliverables Recap
- single track sponsorship (logo and product name) on cassette liner notes: 400 copies
- single track sponsorship (logo and product name) on digital Bandcamp release
- behind-the-scenes video inclusion with description links, featuring your product being used to record a new track (min. 50,000 views)
- social media promotion on Performer channels (min. 6 posts)
- social media promotion on featured artist’s channels
Contact Us
Email [email protected] to get started.