Spotlight on Fonda

GENRE: Indie Rock
HOMETOWN: Los Angeles, CA
ARTISTIC APPROACH: Nostalgic sounds captured with modern digital tools.
www.fondamusic.com

Though they shine behind the scenes in Hollywood, putting music to television and film, David Klotz and Emily Cook have been back in the studio with their L.A. indie rock outfit, Fonda, and they’re primed to take center stage again. 

The band’s fourth LP, Sell Your Memories, is hitting shelves via Chicago’s Minty Fresh label, famous for launching ’90s powerhouses like Liz Phair and Veruca Salt. Apt, as Klotz shared that the era is a tangible presence on the album: “Maybe for the first time ever in my songwriting, I wanted to create the kind of music I listened to growing up,” he explains. “Early ’90s British imports like My Bloody Valentine – that was sort of the formation of my tastes, that period from high school to college. A lot of that stuff had an influence on me.”

But don’t mistake creative nostalgia for an old-fashioned approach to production. Hectic schedules and distance necessitated more modern means. “We were able to get all of the tracks recorded over just a few months. I have a little home studio with a Pro Tools setup. I use that when I’m writing [with] guitars and a drum program so that as I’m coming up with ideas I’m recording everything.”

Fonda took advantage of those digital innovations to weave their dynamic dream-pop sound together from across town, as well as across the pond. “Technology has enabled me to call up someone in England, upload my sessions, and have them add steel guitar and send it back to me. And our drummer recorded all of his tracks from his studio in Burbank. The album was mixed by a friend in Las Vegas. Opening my mind up to work that way has sort of made this possible, given everyone’s lives these days; it’s hard to work in a traditional format.” The band plans to tour to support the album beginning this spring.

photo by Melanie Aron

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