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Music industry veteran, Keith Holzman’s 2004 book about breaking into the label game, “The Complete Guide to Starting a Record Company”, is now being released in a revised and updated Third Edition, with up-to-date information on social media, digital distribution, and artist contracts.
The demand for this definitive guide is due in part to its use as a text for business of music courses at colleges and universities, including UCLA Extension, where Holzman frequently taught a course on the Independent Record Label. It’s also been a valuable text at Full Sail University, Austin Community College, and the State University of New York, among others. “It’s amazing how many musicians and entrepreneurs are launching their own labels,” says Holzman. “Too many, however, will find themselves in financial hot water if they don’t plan sufficiently ahead.” The book stresses sound marketing and financial strategy that helps its readers avoid many common mistakes.
This indispensable text for musicians and entrepreneurs who want to start and manage their own independent record labels takes readers by the hand and guides them through the many steps involved in building a record company. It includes numerous checklists, charts, diagrams and forms, along with “clickable” URLs for more than 100 resources.▼ Article continues below ▼
The 239-page book is available exclusively on the web and can be ordered from http://www.RecordCompanyStartup.com as a downloadable eBook (in PDF format) at a special re-introduction price of $19.95. The PDF is readable on most platforms, including iPad.
Keith is the principal of Solutions Unlimited, a management consultant specializing in the recording industry. He’s a trusted advisor and troubleshooter, skilled in providing solutions tailored to his clients’ specific requirements. A seasoned record industry executive with more than four decades of experience in all aspects of running a label, he was President of ROM Records, Managing Director of Discovery Records, Senior Vice President of Elektra Records, and Director of Nonesuch Records. He is a professional member of the Institute of Management Consultants.