You know the phrase “We’re BIG in Japan.” It’s always been an inside joke that Western artists can...
Music Promotion
Learn how to promote, market, sell and distribute music.
AI is the Next Tech to Create Opps for Artists & Disruptors
When you give musicians new technology, they find new ways to congregate around it and create new...
How To Get Started with Content Marketing for Musicians
Many musicians focus solely on producing good music and promoting it as such. However, marketing...
Repel Music Distribution Grand Opening
A new addition to the music distribution game, Repel Music Distribution has been opened by seasoned owner Mike Repel (founder of Reformatory Records) with the promise of bringing large-scale...
Access the Airwaves: A Musician’s Guide to Community Radio
All musicians dream of hearing their music on the radio, but unless you have a record deal with a major label, getting radio play is harder than ever. Whether it’s pop, country, hip-hop or oldies,...
Engage Fans With Pinterest and Other Social Tools
Engaging with fans is crucial for an artist at any level. Today, maintaining an active connection with fans involves a strong online presence, especially on social media. As you are likely already...
Build a Merch Display to Make Optimus Prime Jealous
http://www.youtube.com/watch?v=F018BPEaFeU Not every band’s van has an extra seat for the merch girl. That’s what I realized while on tour with my band, The Lights Out. In your home city, there’s...
The Experts Weigh In on Press
MEET THE EXPERTS: Name: Lily Golightly Company: Effective Immediately PR Prominent Clients: Paper Garden Records, sami.the.great, Nightmare River Band, XNY Website:...
Songkick Introduces Tourbox for Artists: Get More Fans To Your Shows
New publishing tool helps musicians power tour listings across all of their pages and profiles…enter once, publish everywhere. If you’re a band looking to tell hundreds of millions of fans around...
Best Practices for Following up with Press
A Quick List of Do’s and Don’ts [Editor’s note – at Performer, we receive countless CDs each month, and even more digital submissions. And as advocates for DIY and indie artists, we believe in...
CASH Music Delivers Free, Open Source Tools For Musicians: an Interview with Maggie Vail
“We're building a totally free platform of tools for artists and labels to sell, share, and promote music directly to their fans. We feel it's vital that all musicians have access to basic web tools...
Maximize Facebook Marketing to Build Your Fan Base
Most musicians know that social media is an essential tool for building and maintaining a fan base. What many do not know is how to really take advantage of those tools to create measurable...
VIDEO: How Record Jackets are Made
Get an inside look at how Dorado Music Packaging creates their acclaimed 12-inch record jacket. Enjoy! http://www.youtube.com/watch?v=kzQ6BhCGFyM&feature=youtu.be