Music publicists are a special breed. You may think you know everything there is to know about us, but until you’ve been a publicist, you have...
Not all bands can afford to commission a graphic designer, and some lack the connections to link up with a rising artist who will work for trade...
A career in the music business can be one of the toughest, most frustrating paths to take, especially if you’re a musician whose dream is to top the...
As with any business, your products and services (whether they be your recordings, tours, merch, or anything else) are the stars of the show. They generate revenue and keep your...
As my recent “Ask a Publicist” article explained, having a publicist is an essential tool for your band’s growth and success. But not every band can afford the spend,...
These days on the internet, it’s all about content. Companies pay big bucks to people who craft everything from blogs to tweets and Facebook posts; forward-thinking brands even shell...
Every band knows having a Facebook page is essential to reach new fans and have a healthy online social presence. For many, their Facebook page even replaces...
As part of my job as a music journalist, I sift through anywhere from 50 to way-too-many press releases daily, separating the wheat from the...
A lot of people in the music industry call merchandise one of the best revenue streams musicians have left. Sometimes, however, getting people to buy your branded...
Recording takes a lot of time. It takes a lot of patience. And, for some, it can cost a lot of money. While some artists may spend...