music promotion | Performer Magazine

Steal These Strategies That Top PR Firms Use to Get Press for Your Band
By Rachel Bailey on August 12, 2014
When promoting a record, there are a couple of different philosophies about the most effective way to get your music heard. One, the carpet-bomb method, involves sending...
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How To Leverage Free Music Sites to Increase Fan Engagement
By James Moore on August 8, 2014
Free music online can either spread like wildfire or sink like a stone. It largely depends on the work put into promotional efforts. Many bands...
4 Simple (But Effective) Tips For Selling Your Music to TV, Movies & Commercials
By Pete Rogers of TuneCore on August 7, 2014
Most musicians don’t exactly dream of hitting the big time by being background music, however any time a film or TV studio, production company or...
How Contests Are Killing Your Band’s Career
By Michael St. James on June 10, 2014
And Why Bullshit Prizes Make You Lose Out On Real Opportunities… Not a week goes by where I am not inundated with breathless posts and...
Are Streaming Services Killing Artists?
By Ryan Hobler on May 8, 2014
The technological innovations of the past fifteen-plus years have irrevocably changed the way we consume and experience recorded music. Arguably, the most drastic change is...
Who’s Accountable When Bands Bail on Crowdfunding Promises?
By Chris Devine on April 30, 2014
Crowdfunding is a relatively new process, but it’s simple; an artist puts out the request for fans to pre-pay for their next project in an...
Switchcam: Your Band’s Automated Social Media Guru
By Michael St. James on April 8, 2014
A Conversation with Brett Welch, Founder and CEO Your band is killer, and your live show is hot. You know this because you can see...
How the F@#% Does A Small Label Operate?
By Gail Fountain on March 4, 2014
An Inside Look at Blood Drunk Records, Atlanta’s Rising Indie Label Blood Drunk Records is a label from Atlanta founded and owned by Brandon T. Pittman...
The Best Thing You Can Do For Your Career Right Now Is…
By Michael St. James on February 28, 2014
Make great new music. It’s simple, really. No amount of marketing, licensing knowledge, recording techniques, equipment, social media following, views, clicks, or anything else will...
How To Benefit From Brand Sponsorship Without Selling Out
By Michael St. James on February 24, 2014
An Interview with EDGE Collective The argument over whether bands should partner with brands is pretty much over: the answer is yes. Now, I know...