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Social Media

Why Twitter Should Not Be the New Press Release

Twitter is a critically important social media tool for every band. If you’re not using it, you’re missing out. Twitter is fast, efficient, and gets the point across in 140-character transmissions. It cuts through the digital ether, and God knows we’re all wading in that. It’s the very epitome of less is more. But even though it’s a direct connection with your fans and the media, […]Read More »

4 Tips for Creating Shareable, Watchable Video Content

These days on the internet, it’s all about content. Companies pay big bucks to people who craft everything from blogs to tweets and Facebook posts; forward-thinking brands even shell out thousands for Vine videos and fun Instagram photos. Having interesting, relevant, and most importantly, shareable content is key these days – the more you have, the more eyeballs go to your site, your […]Read More »

7 Powerful Facebook Features That Bands Overlook

Every band knows having a Facebook page is essential to reach new fans and have a healthy online social presence. For many, their Facebook page even replaces an official website. Beyond the lure of accumulating likes, the platform can be a powerful tool if you make it work for you. Here are seven oft-ignored features that bands need […]Read More »

11 Ways Recording Artists Can Use Twitter To Gain And Retain Followers

1. Tweet your expertise by utilizing hashtags such as #ArtistTip, #MusicMarketing, #PromoTip, #MarketingTip, etc. This is where you can get creative. The recording process is tiring. You probably learned something during the recording process that you can share with other artists (other artists can be your fans!).   2. Establish a hashtag for your album […]Read More »

5 Key Elements of a Comprehensive Social Media Strategy

If you’ve been keeping up with the  blog lately, you already know that a strong online presence as a musician is crucial for gaining fans and exposure. Utilizing a smart social media strategy will help your band stand out, especially if you’re updating your pages regularly and connecting with your fans. With the various social networking sites out […]Read More »

How To Leverage Free Music Sites to Increase Fan Engagement

Free music online can either spread like wildfire or sink like a stone. It largely depends on the work put into promotional efforts. Many bands post their album for free and think “I’m done! Our album is free and available, and who wouldn’t want a free album?” Well, first of all… those who don’t know […]Read More »

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