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PR

How Much Should a Music PR Campaign Cost?

This article originally appeared on Sonicbids.com. It has been republished here with permission.  Good PR isn’t cheap. Nor is it free. If you can’t afford a legit PR campaign, then chances are you might not be ready for it… but at the same time, it’s also extremely difficult to elevate yourself or your band without some […]Read More »

7 Reasons Why Your Band's PR Campaign Didn't Work

I’ve already discussed the not-always-obvious signs your PR campaign worked, and how its success is not measured in clips or record sales, but in conversations, buzz, social media growth, name recognition, a press kit, and further development. A PR campaign is critical, but it may not always yield the results you think you were looking for. That doesn’t mean it was a failure, that […]Read More »

If You Only Have $100 to Spend on Marketing Your Music, Here's What to Do

*This article was originally posted at Sonicbids.com. It has been republished here with permission. Your band is an investment. You’ve probably already spent hundreds or thousands of dollars on equipment like PA systems, stands, strings, new instruments, and a plethora of other equipment, right? It’s normal to put money into something you care about and […]Read More »

12 Things You Didn't Know About Music Publicists

Music publicists are a special breed. You may think you know everything there is to know about us, but until you’ve been a publicist, you have only a surface understanding about who we are and what we do. Many times, I’ve seen or heard people comment on publicists, and I usually think, “No, that’s not right! You only see […]Read More »

How to Pitch Your Band When You Can't Afford PR

As my recent “Ask a Publicist” article explained, having a publicist is an essential tool for your band’s growth and success. But not every band can afford the spend, depending on where they are in their development. So if you’re not signed to a label with in-house PR, relax. You are not S.O.L. There are ways to do your own PR […]Read More »

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