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12 Things You Didn't Know About Music Publicists

Music publicists are a special breed. You may think you know everything there is to know about us, but until you’ve been a publicist, you have only a surface understanding about who we are and what we do. Many times, I’ve seen or heard people comment on publicists, and I usually think, “No, that’s not right! You only see […]Read More »

How to Pitch Your Band When You Can't Afford PR

As my recent “Ask a Publicist” article explained, having a publicist is an essential tool for your band’s growth and success. But not every band can afford the spend, depending on where they are in their development. So if you’re not signed to a label with in-house PR, relax. You are not S.O.L. There are ways to do your own PR […]Read More »

Dear Bands, Here's How to Write a Damn Press Release

As part of my job as a music journalist, I sift through anywhere from 50 to way-too-many press releases daily, separating the wheat from the chaff and trying to find something that fits into the holy trifecta of interesting, relevant, and newsworthy. By now, I’ve seen plenty of good press releases, a few truly great […]Read More »

5 Effective Ways to Maintain Press Relationships After Your First Review

For an independent musician, scoring coverage in a media outlet may seem like the well-earned reward in a long cycle of pitching and waiting, good fortune, or a combination of both. But with the right mindset, it’s actually just the start of a potentially long-term professional connection. Some bands hire publicists to develop and maintain their relationships with the […]Read More »

How To Leverage Free Music Sites to Increase Fan Engagement

Free music online can either spread like wildfire or sink like a stone. It largely depends on the work put into promotional efforts. Many bands post their album for free and think “I’m done! Our album is free and available, and who wouldn’t want a free album?” Well, first of all… those who don’t know […]Read More »

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