Band Management

Learn more about the music business and band management, including music licensing, booking your own DIY tour, music publishing, copyright law, music royalties, music promotion, music distribution and performing rights organizations.

The Myth of Fanbase Building

There is a disturbing trend I am seeing on YouTube and TikTok where the majority of music marketing gurus are telling indie artists to “stop chasing streams” and focus on building a dedicated fanbase. They say that tripping the algorithm for Discover Weekly or...