Working in the music business can be tough, depending on who you are.
According to Wikipedia, the Funk Brothers may have "played on more number-one
hits than the Beatles, Elvis Presley, the Rolling Stones and the Beach Boys
combined." But many of you have probably never heard of this distinguished group
of musicians before today. Of course, traditional wisdom held that the
background players weren't as important as the faces upfront. And when it came
time to be paid for music publishing, the faces upfront weren't nearly as
important as the names on the copyright and publishing documents. This
unfortunate hierarchy resulted in some gross injustices to artists whose
creative contributions were overlooked, unappreciated and often not paid for -
in spite of their irreplaceable contributions to the final recordings.
The Digital Millennium Copyright Act (DMCA) provides a partial remedy to
this problem and acknowledges the great value that the musicians who perform on
a song provide to the final recording. Although CDs remain fairly popular,
digital music distribution through companies such as INgrooves and iTunes has
overwhelmed and eclipsed traditional distribution in many markets. Many artists
are generating the majority of their sales revenue through digital distribution.
But it is a rapidly evolving market that, for example, has seen ringtones surge
as a major revenue source due to economies of scale (the entire song is $.99 on
iTunes, but a brief ringtone is $3.99!), then recede in developed markets as
technology becomes available for enterprising individuals to create tones rather
than pay for them. Still, artists and producers performing on tracks often
forego revenue through contractual agreements with distributors.
Though not a perfect solution, the DMCA helps ensure that artists who
perform on songs start receiving some of what is due to them in the new digital
market. Now, radio stations that stream their content online and companies that
deliver music directly over the internet must either: (i) obtain a license from
the copyright owner (a hit or miss proposition for performers who didn't write,
though); or (ii) comply with certain DMCA requirements and pay a compulsory
royalty for such webcasts that can eventually find its way into artists'
pockets. Compulsory licenses for these activities are now available under the
DMCA.
To obtain a license, a webcaster must be engaged principally in playing
lawfully recorded music; must register with the copyright office before
beginning transmission; must not be an interactive service or cause any device
receiving the webcast to switch channels; must transmit copyright information
simultaneously with the music; and must comply with other restrictions regarding
the number of songs from an album and tracks that may be played. Advance program
schedules are generally prohibited. If the webcaster complies, the consent of
the copyright owner is not required. But this is good news for artists. Half of
the compulsory royalty is payable to the copyright owner and half is paid to the
actual performers featured on the song! The current compulsory royalty rate
varies depending on the webcaster's classification, and is set by the Federal
Copyright Royalty Board. But remember, in order to be paid, artists must
register their songs with SoundExchange (www.soundexchange.com), the nonprofit
performance rights organization that collects royalties on the behalf of sound
recording copyright owners and distributes them. It's a fairly simple process.
Are you on Pandora? You could be getting paid, if you aren't
already.
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