| Welcome to the first edition of a column that's guaranteed to change your
financial situation for the better. Sometimes I'll do the columns myself, but
since I'm also a touring hip-hop artist, I'll sometimes have guest columnists
hold it down. Meet us here or beat us here!
So what's an 'entrepren-artist'? Fair question, and here's the fair answer:
it's the only kind of artist that will exist going into the future. I truly
believe that if you're not on this planet providing products and/or service to
?others - if you're one of the many artists, entrepreneurs or even employees who
walk around feeling like the world owes you something because you're so great -
you're on your way to poverty. I guarantee that if you don't seek to become
valuable in some way to the people you value, you WILL lose them. And who wants
to be a loser?
Hustlin' is usually a nickname for sales of some sort and as we all know,
sales is the number-one talent needed to amass wealth (please don't confuse this
with "trappin," since crack and dope sells itself - real hustlin' may force you
to sell ice to the Eskimo). What is the first thing everyone sells everyday?
Themselves! Have you ever walked in a restaurant or a store and had someone blow
your vibe enough that you just walked out? This salesperson was so bad, they
couldn't even close a sale the customer wanted to make! You first sell yourself
to the customer or you will sell nothing at all. Here are my top 10 tips:
1. Image- No one likes a loser. How do you look? Honestly? Do you look like
the fifth member of D4L who didn't get a check? Why? If it's always better to
stand out, do you? Or do you look like a Lil Wayne clone?
2. Speaking Ability- Practice, practice, practice. Stop talking like you
chewin' on a Black & Mild. Write a sales pitch and practice that. Few skills
will serve you as well, especially as an artist.
3. Your Attitude- It really does determine your altitude. People respond to
enthusiasm. Go in knowing that if you think you can, or if you think you can't,
you're absolutely right.
4. Rapport- It's the connection, the bond you form, the common ground you
find with the prospect. How warm a vibe do you create? Can you make a potential
customer smile? We all know when you first meet, the prospect is usually
thinking, "Who the hell are you and why should I care?" That's normal. If you
walk away and they're STILL thinking that, it's a problem.
5. Product/Audience Knowledge- Might sound simple, but you can't be
convincing if you don't know your product. It also helps incredibly when you
know exactly who you're selling to. How well you know each determines how much
of a genius - or an idiot - you appear to be.
6. Preparedness- This what you're doing right now, for instance, by reading
this. Preparation builds confidence when you've done it - or destroys it when
you haven't. Have you ever heard that most don't plan to fail, they just fail to
plan?
7. Creativity- How do you make certain you stand out from your competition?
How do you follow up with contacts in a way that doesn't just beg for the sale?
8. Reputation- Your credibility, street or otherwise, says a lot about you.
The way your rep precedes you can definitely open doors - or close them.
9. Swagger- How do you put all the elements together to form your package?
?Do you exude confidence or do you move around like a nerd? Do you come off like
you really belong in prison and just ain't been caught yet? If so, it could be
hurtin' your sales a little.
10. Desire to Help- This is last because it's the most important of them all.
This goes back to the opening statement doesn't it? We're all on this big ball
of dirt to serve mankind. Your desire to truly help others shines through all
the other bullshit you may not be as sharp with. Does your desire-to-help side
outweigh your greedy side?
HaZiQ aLi is a top-selling, motivational hip-hop artist/speaker as well as a
branding consultant who has worked with everyone from Yung Joc to T-Pain. Find
him at uCanDOitmusic@gmail.com, Twitter
and www.HaziqAli.wordpress.com.
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