Dominating the Party Scene and Supporting Community Outreach

Lately, all over the Atlanta music and party scenes, a certain name keeps popping up. They’ve shown up on the back of a shirt that – in a style very similar to a favored Atlanta sports team – proudly declares, “Fuckin’ A!” They’ve set up at hip-hop shows, raves and disco dance parties. They’ve designed and printed shirts and stickers for local DJs, bands and MCs. They’ve even been shooting music videos (notably, Love Megan T’s “Stay Tight” and The Mighty High Coup’s “Boom”). They are, of course ATLast Clothing and The DJ Union, and they’re set on domination.
Founder and CEO, Scott Freeze started with nothing but vision and a few good men, and now his name and his company’s name are on the lips of musicians and partygoers alike. However great that may seem, owning the party scene isn’t enough for Freeze. At 9:00 on a recent Tuesday night, he was downtown waiting on a meeting with representatives from a local outreach program to discuss involving ATLast with programs for young men, volunteering at soup kitchens and any other potential avenues for integrating ATLast with the community. In addition to those R-rated shirts you keep seeing around town, ATLast is looking to bring the community up in any way they can.  Just one example: an ATLast Skate Team is in the works. Why skating? Freeze says, “Skating is like marketing. If you don’t commit to the board, you land on your ass.  Marketing is the same way. We’re fully committed.”
ATLast Clothing began with Freeze and a few friends and musicians. These men are The DJ Union. They’re the (not so) secret brotherhood behind the brand. Their entire movement has been the definition of grassroots. They sell their t-shirts out of the backs of their trucks and cars. They employ all local DJs, models, artists and writers. From the start, they’ve worked from the ground up. In just a few short years they’ve gone from nothing to taking over Atlanta. But not just Atlanta. Freeze and company already have deals for ATLast branches in Denver and San Francisco, and they’re courting more cities by the day. Like everything else in Atlanta, it’s DIY or die, and The DJ Union and ATLast Clothing are looking to do anything but die.

photo by Ryan Purcell

www.thedjunion.com